Build Great Content First

I’ve been writing online for about four years. When  I start a new project, my focus is making sure I have a specific goal for the first year on the type of content I want to present and share. My goal is to provide useful and practical information for a tight community of readers.

While I have goals for gaining income from my projects, it is tied to the content I present. Why? I’m interested in building a community first and that community is centered on what I can provide for my audience. An engaged audience is more likely to call on you when they are looking for an expert and they are more likely to share what you have with their friends and family.

What’s Your Purpose?

If you’re simply interested in gaining more business, you may find that customer traffic fluctuates based on when you offer deals or discounts. If you’re hoping to build an enthusiastic customer base, growth will take some time in the beginning as your audience gets to know you and your business, but it will be substantially easier to maintain the interest.

What kind of content can you offer to customers? There are plenty of options, such as detailed written articles, useful videos to help explain common problems, or podcasts highlighting exciting developments in your industry.

All of these ideas require a plan for both execution and promotion. You need to decide how frequently to release new content and which content is best suited for the customers you’re seeking to serve.

Creating Content for Your Audience

How exactly do you know what your customers want, especially when you are first starting out your campaign? My suggestion is tackling it on two fronts – looking at where your audience are spending their time online and using keyword research to see what they are searching for. What you discover can give you a foundation to grow your site and your business.

Once you’ve established some rapport from your customers, ask them for feedback regularly. Have a way for them to easily share their ideas and concerns with your business.

Thoughts on Building Blogs That Generate Income

What has been your experience?  Who’s career do you admire?

Photo Credit: Tony Hue

Content, THEN Promotion

Building Your Reputation

Many of us know that reputation is important in the real world, what some don’t understand is that it’s absolutely vital online for long term success. The currency of the web is links and if you’re looking to build quality links that give you traffic AND help you build relationships with fellow bloggers and readers, you have to focus on what’s important.

The popular online with gaining traffic is “Content is king, but Promotion is queen.” That saying adequately describes how you should prioritize your site, your brand, and yourself. Don’t promote until you have the best content you can offer.

High Quality Content is Your Focus

When writing a post, don’t look for perfection, it’ll only cause you to have difficulty getting your message across, focus on value and effort.
How do you define great content? Here are some standards to measure against:

  • Solution – Does my article/post offer a solution to a common problem my readers have?
  • Resource – Do I have information that my readers should bookmark for later or share with friends?
  • Thought Provoking – Am I offering readers a unique perspective? Will my post start conversations?
  • Encouragement – Can my post inspire someone to do things in a better fashion?

You can’t always hit a home run, but you can always strive to do better. Look at the past 10 posts you’ve written and see if they offer a solution, can be consider a resource, give some food for thought, or inspire others. If not, then just aim to do better your next 10 posts.

Promoting Through Accessibility

You can preparing, research, and publish quality content over time, but without promotion, you’ll have a hard time building a community. The best advice I can offer on promotion is focus on value adding relationships. We have social media tools that we can broadcast our latest posts, but that doesn’t really cut it. With so much noise going on the web, you have to start by giving attention to how accessible you are to your early readers and potential audience.

Twitter and Facebook can be great assists for finding the right people, but you have to interact with them to build a community. Chat with them on Facebook, for example, and then send a thank you note afterwards for having a great conversation. Be more than just that blogger over at some site. Let them know you and you’ll be amazed at how people respond. Some of your best promotion comes from people genuinely enjoying your content and you.

Photo Credit: spaceamoeba

10 Tips on Having a Great Presentation

Having great presentation skills can do wonders for your reputation and personal brand.

  1. Be on time. Being late ruins your brand even before you speak. Make sure you have directions to the location and give yourself enough time to get there.
  2. Check the equipment BEFORE. Another reason to get there early is to make sure everything is prepared for your presentation.
  3. Use personal examples. People make connections with people they feel understand. Be yourself and include your experiences in your presentation. Just make sure they’re relevant and not big tangents.
  4. Less is more. Don’t pack the presentation with slides. People will not remember nor care about most of them.
  5. Involve the audience with the presentation. Even if it is a lecture, include rhetorical questions to get the audience mentally involved with the talk.
  6. Make roving eye contact. Don’t avoid or stare down your audience. Move your eyes around the room, making a connection with someone for a second or two and move on. It help you to be more natural and relaxed.
  7. Be passionate about your topic. Frame your topic in a way that makes you excited to give it. Enthusiasm is contagious and memorable.
  8. Work from an outline. Don’t right out your presentation word for word. A script hinders you from making necessary eye contact and getting visual feedback from the audience.
  9. Include opposing thoughts in your presentation. Counteract skeptics with well thought out explanations on why your ideas work. It’s even better when you can build on a differing thought.
  10. Invite the audience to chat with you later. Person to person is always best, but leave them your email or possbily your Linked In account for follow up questions.

The ability to convey your thoughts and connect with your audience can lead to success or failure.

Welcome to Vega Baja Productions

Vega Baja Productions is  dedicated to helping businesses build a meaningful and profitable online presence. Even more important than having a web presence is having an  effective and efficient strategy. With the right plan you can build a communication tool to directly connect with your clients and find out what they want and need so you can provide it.